Level 3: Product Innovation - Changing the System
Finally, Priscilla thought early in the process about the system in which she was producing her cup. Product innovation and system redesign goes beyond product design, and touches upon reconsidering people’s behaviors, and the way they interact with the product system. She felt that her plastic cup wasn’t a strictly necessary product in all situations, and that perhaps a reusable metal cup would mean a lower overall impact if more people were to adopt the practice of carrying or offering these. We’ll take a look at this system redesign in the future, and consider how to compare these two models and their associated behaviors.
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