Chapter 8: Communicating the Results

Product development is a process that touches many parts of an organization and its various partners and customers. Sustainable design can generate innovative and attractive solutions, but they may never see the light of day unless the features and benefits can be communicated effectively.

 

This section outlines some ways to communicate the value of sustainable solutions to several of the major stakeholders involved with most products.

To designers and engineers unfamiliar with sustainable design

To general management

To other parts of the supply chain

To sales & marketing

 

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