MooBella to dish out delicious ice cream from machine designed in SolidWorks
Customers will be able to pick a flavor and a mix-in and walk off with fresh dessert in less than a minute
CONCORD, Mass., Oct. 10, 2006 - Imagine being able to satisfy your craving for delicious, made-to-order frozen treats delivered from a vending-style machine designed by MooBella LLC in SolidWorks® 3D CAD software. In the near future, people at select locations such as college and university campuses and hospitals will be able to choose fresh, hard-packed ice cream flavors like cake batter and accompanying mix-ins like chocolate chips, and have an incredibly tasty scoop of ice cream within 45 seconds.
Taunton, Mass.-based MooBella's mission is to marry innovative, patented technology with one of the world's favorite treats to deliver delicious custom-made ice cream from a vending-style machine. Hungry customers will select from 12 different flavors in either premium or low-fat varieties, and three different mix-ins to create fresh ice cream made to order. MooBella designed the first-of-its-kind machine in SolidWorks to improve design communication with suppliers, and perfect the process of automatically mixing fresh ingredients in the right proportions within the machine.
"One of the many challenges we face in delivering fresh ice cream is ensuring food safety with no product degradation," said MooBella Vice President of Engineering Jim Baxter. "SolidWorks' close-fit tolerance capabilities are allowing us to make Founder Paul Kateman's innovation a reality. In SolidWorks, we can see detailed interaction between the components that mix the cream, sugar, and other ingredients to ensure consistent product quality every time."
SolidWorks is also simplifying injection molding design to help MooBella with its first manufacturing run in 2007. Many of MooBella's suppliers, molders, and machine shops also use SolidWorks, enhancing communication and reducing errors. SolidWorks' eDrawings® software allows Baxter and his team to share 3D models or 2D drawings with suppliers and potential customers. "With a project like this, collaboration is crucial. SolidWorks and eDrawings allow us to work with contractors as if they were in the same room," said Baxter.
SolidWorks Vice President of Worldwide Marketing Rainer Gawlick commended the MooBella team and its creative design. "Ice cream's appeal is pretty universal, and making it conveniently accessible and delicious is a coup," he said. "MooBella is the latest example of a company founded on a great idea and using SolidWorks to make that idea a reality."
About MooBella
MooBella LLC has been in operation since 2000, although founder, Paul Kateman, has been working on the vision of freshly made ice cream in a vending-style machine since the early 1990s. Today, the company's technology, management "bench strength" in the ice cream and frozen dessert industries, engineering and brand-management have combined to turn that vision into a reality. The MooBella Ice Cream System, which offers 96 varieties of delicious ice cream made fresh to order, can be found in select cafeterias in hospitals and universities in and around Boston, Mass. For more information, please visit www.moobella.com.
About SolidVision, Inc.
Founded in 1995, SolidVision, Inc. is one of New England's leading providers of engineering solutions. SolidVision provides both cutting-edge CAD solutions for SolidWorks and first-rate customer service. SolidVision has been recognized by SolidWorks Corporation for having the best customer service in its reseller channel for the past seven years. For more information, visit the company's Web site at (www.solidvision.com).
About Dassault Systèmes SolidWorks Corp.
Dassault Systèmes SolidWorks Corp., a Dassault Systèmes S.A. subsidiary, is a world leader in 3D solutions that help millions of engineers and designers succeed through innovation. Our products deliver an intuitive experience in product design, simulation, publishing, data management, and environmental impact assessment. For the latest news, information, or an online demonstration, visit our Web site (www.solidworks.com) or call 1-800-693-9000 (outside of North America, call +1-781-810-5011).
About Dassault Systèmes
As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systèmes brings value to more than 100,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systèmes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systèmes portfolio consists of CATIA for designing the virtual product – SolidWorks for 3D mechanical design – DELMIA for virtual production – SIMULIA for virtual testing – ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. Dassault Systèmes’ shares are listed on Euronext Paris (#13065, DSY.PA). For more information, visit http://www.3ds.com/.
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