ClearVision Optical Company
Growing Sales Through Configurable Eyewear Orders with SOLIDWORKS Sell
MAKING CUSTOMIZED EYEGLASSES AVAILABLE VIA WEBImplementing SOLIDWORKS Sell was as easy as uploading the 22 distinct parts required to make Aspire Custom Eyewear— lenses, bridges, end pieces, temple arms, and temple tips—from SOLIDWORKS and using SOLIDWORKS intelligent mating technology to create connections between parts. With the addition of 12 lens shapes and 18 distinct color variations, users can customize more than one million potential combinations and place orders in real time. “I created the CAD fi les for the Aspire Custom line months before we launched the online confi gurator,” Taveras explains. “It was then a fairly simple process to import them into SOLIDWORKS Sell, assemble them to create the connections, and unleash the confi gurator. Our Aspire Custom collection is known for its unique coloration, shapes, strength, and customization. Our proprietary nylon polymer derivative material provides the strength, and SOLIDWORKS Sell powers the customization.”
GROWING ONLINE CONFIGURATIONSLeveraging SOLIDWORKS Sell to support online confi guration of Aspire Custom Eyewear not only provided ClearVision with a new piece of online ordering technology, it also surpassed all expectations regarding its impact. “When our CEO approved the use of SOLIDWORKS Sell for confi guring Aspire Custom orders, he commented that he’d be surprised if more than one percent of the orders that we receive would be placed through use of the confi gurator,” Taveras notes. “To date, 75 percent of Aspire Custom orders have been customized with the SOLIDWORKS Sell confi gurator to some extent,” Taveras adds. “This surprised us because, while anyone can play around with the confi gurator, only our eyecare professional partners can place orders using SOLIDWORKS Sell at this point. It demonstrates that this approach will be embraced by our market and customers.”
AUTOMATING ORDER FULFILLMENTIn addition to driving the online confi guration of Aspire Custom orders on the front end, SOLIDWORKS Sell allows ClearVision to realize internal effi ciencies on the back end during order fulfi llment. “Originally, we focused on how SOLIDWORKS Sell technology could create awareness of, and drive ordering and sales of, an already viable product,” Taveras points out. “However, we’re also seeing benefi ts related to the way SOLIDWORKS Sell lists out our SKU numbers regarding parts and colors.” “We receive orders in a variety of ways: through our direct sales force, from eyecare professional partners, and now via SOLIDWORKS Sell,” Taveras continues. “Now, whoever places the order doesn’t have to go through the hassle of waiting on the phone or a visit from an account person.” “ClearVision’s implementation of SOLIDWORKS Sell shows that investments in new technology really do pay off,” Friedfeld stresses.
Make customization and configuration of eyeglass styles in the Aspire Custom Eyewear collection available to eyecare professionals and distribution partners.
Implement the SOLIDWORKS Sell online configurator and ordering solution.
- Grew configurable orders to 75 percent of total in first year
- Implemented online configurator without upfront costs
- Supported over one million possible eyewear configurations
- Laid groundwork for end customer use