Consumer experience has become one of the most significant success factors for companies that sell products for the home. Modern consumer expectations present new challenges for brands.

Creating memorable customer experiences that foster loyalty is essential for growth, but how do you customize all the activities across the consumer lifecycle—including products—to secure long-term loyalty?

The Aberdeen checklist is a valuable tool to ascertain whether you are delivering a completely modernized customer experience.

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Consumer Brand Challenges

It is critical for brands to evolve beyond traditional shopping models. Today consumer behavior and preferences shift like the wind. How do you keep pace with a moving target? The Aberdeen infographic lays out the challenges and how to conduct your business to meet and exceed consumer expectations.

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Hyper-personalization & Product Development

A well-known brand name is important; however, your lesser-known competitors can quickly eat your lunch by offering superior personalized product experiences. Consumers who are enabled to customize purchases based on their preferences are more likely to become loyal long-term customers.

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Product Customization That Delights Consumers

Personalizing products for every customer is not easy. SOLIDWORKS enables your customers to personalize their products with the ability to add, customize, finalize—and buy your products, all online if they wish. SOLIDWORKS customers below explain how they achieved personalization.

The Path to Customer Loyalty

Many brands are struggling to adapt to the demand for personalized consumer experiences. Rapid innovation is a necessity. Elements such as augmented reality, 3D, video, or other visually engaging tools are no longer nice-to-haves, they are must-haves for successful consumer engagement.