Growing Profits by Personalizing Products

Manufacturers have significantly increased the level of personalization in their products over the past five years, and customization will accelerate over the next five. Why? Companies across manufacturing industries recognize that tailoring products drives increased differentiation, higher sales, and better margins.

How can manufacturers take advantage of this trend to drive better top line growth and bottom line profits from designing, selling and producing customized products?  We surveyed almost 300 companies to find out.  

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