Mary Kay Inc.

Seeing beauty in cosmetics packaging with SOLIDWORKS® Visualize.

Challenge

Improve design visualization so that sales, marketing, creative, and international colleagues can fully imagine new cosmetics packaging concepts, prompting more input, engendering greater buy-in, and producing quicker approvals and faster development.

Summary

Add SOLIDWORKS Visualize photorealistic rendering software to its SOLIDWORKS design platform.

Results
  • Cut Fearless Collection packaging development time by 50 percent
  • Accelerated approvals of packaging design concepts
  • Leveraged renderings for focus groups and internal reviews
  • Improved quality of sales toolkit materials