Web Producer / Analyst
JOB TITLE: Web Producer / Analyst
LOCATION: Concord, MA
COMPANY INTRODUCTION: Dassault Systèmes SolidWorks Corp. , a Dassault Systèmes S.A. subsidiary, is a world leader in 3D solutions that help millions of engineers and designers succeed through innovation. Our products deliver an intuitive experience in product design, simulation, publishing, data management, and environmental impact assessment. For the latest news, information, or an online demonstration, visit our Web site (http://www.solidworks.com/) or call 800-693-9000 (outside of North America, call 781-810-5011).
DESCRIPTION: Web Analyst position responsible for the design, development, and maintenance of SolidWorks web-based projects. S/he leverages knowledge of technology, design, and usability best practices to optimize the deliverables for lead generation, branding, and product focused content and features developed for the web. The Web Analyst is responsible for the definition, maintenance, and reporting of web metrics and the functional definition of related systems. The Web Analyst reviews and makes recommendations for purchase and implementation of relevant technologies. S/he is responsible for the development, maintenance, and tracking of the Google AdWords lead generation campaign.
RESPONSIBILITIES:
- Defines and tracks metrics to establish the success level of web-oriented activities
- Assists program managers with their projects’ design and definition
- Interfaces with developers and business owners to define production schedules and maintain communication
- Executes routine edits to SolidWorks’ web assets
- Trains peers in content management, analytics, and related systems. Must display mastery of these systems
- Drives traffic to web assets through search engine optimization
- Drives search engine marketing program and develops related campaigns
- Assist with the development of high quality content
EXPERIENCE:
- Experience within a public company in a hands-on, entrepreneurial type environment preferred
- Experience working with marketing- or sales-focused web assets required
- Experience working with a web analytics package required
- Experience with search engine marketing programs required
- Experience with search engine optimization required
- Experience working with online communities and business/social networking preferred
EDUCATION: BA/BS in marketing or IT related field
REQUIREMENTS:
- Strong analytical skills and solid understanding of key web metrics
- Deep understanding of search engine marketing and pay-per-click advertising
- Strategic mindset and creative business development skills
- Thorough knowledge of web content management systems
- Deep insight into business-to-business internet usage and trends
- Understand predictive web analysis and real time reporting needs for e-business
- The ability to manage and execute multiple online marketing programs simultaneously
- Highly accountable "get-it-done" professional
- Detail oriented, independent self starter
- Must have excellent quantitative, analytical, and communications skills
- Strong presentation skills
- Strong project management skills
COMPENSATION & BENEFITS: SolidWorks offers an excellent salary, with potential for bonus, that is above average in the local community. Benefits include a choice of plans providing comprehensive coverage for medical, dental, vision care for employee & dependents offered at a very low 3 to 8% of total premium as well as employee life, short & long term disability, tuition reimbursement, immediate 401K enrollment, 401K match, 3 weeks of vacation and 10 paid holidays.
CONTACT INFORMATION: For immediate consideration, please email your resume to careers@solidworks.com.
Visit our website for product & corporate info: http://www.solidworks.com/