Laura Kozikowski | Senior Director, SOLIDWORKS Marketing
Laura Kozikowski brings more than 15 years of experience in market research, branding and corporate messaging to the role of marketing director for SolidWorks. As such, she is responsible for developing and executing marketing campaigns that support the revenue generation and value creation for the SolidWorks brand.
Laura joined SolidWorks in 1999 as the company’s first public relations manager. Since then she expanded her responsibility to include management of an extensive portfolio of marketing programs to support global sales and channel efforts, including social media, marketing communications, customer testimonials and videos, and advertising. Most recently as director of communications for SolidWorks, Laura conducted ongoing customer/competitive market research to drive messaging, positioning, and visual identity efforts, resulting in a distinct brand in a highly competitive marketplace. As the SolidWorks strategic brand manager, she developed and implemented a unified, global brand messaging framework and persona program for the entire organization. Laura began her career in public relations at Harpell Martins. She holds a bachelor of arts in psychology from Bates College.