Types of Tech Startups

Before you dive into how to start a tech business, it helps to know where your business idea fits in the startup world. Tech startups usually fall into two main categories: software and hardware. While the basic steps to launch either type are similar, hardware startups need different tools and resources to design, test, and perfect their physical products.

Software Startups

Software startups create digital products and services that run on computers, phones, and other devices. Starting a software business might involve products like:

  • Mobile apps for phones and tablets
  • Business software for managing teams and projects
  • Video games and entertainment platforms
  • Cloud storage and computing services
  • Cybersecurity and data protection software
  • AI and machine learning applications
  • Financial technology (FinTech) services
  • Educational tools and platforms
  • Healthcare management systems

How to Start a Tech Business: 8 Key Steps

Starting a tech company from scratch is full of challenges, and the right guidance can make all the difference. This step-by-step guide will break down each of the steps to start a tech business, from validating your idea to scaling your business.

Step 1: Identify a Market Opportunity

Before starting a tech business, you need solid proof that customers will pay for your solution. Start by researching the target market and specific target audience for your startup idea through industry reports, tech news sites, and social media discussions.

You can also create surveys using tools like Google Forms and share them in online communities to find out what customers want, what they’re willing to pay, and what would make them switch to something new. These insights will help refine your idea and prove its value to investors.

Step 2: Create a Business Plan

A tech company business plan is a roadmap for your startup. It should outline your product, target market, business model, and growth strategy, explaining how you’ll make money and what sets you apart from competitors.

You’ll also need a pitch deck: a short, powerful presentation that excites investors about your idea. Focus on telling a compelling story about the problem you’re solving and why your team is the right one to solve it, using your market research to back up your claims.

Step 3: Build Your Team

You’re probably not the only one wondering how to create a tech company. The tech world is full of innovative talent just waiting for an opportunity. You’ll need engineers to design your product, developers for software components, and business minds for operations and sales. 

Many startups begin with two or three co-founders who have complementary skills and expertise in these categories. For other roles, like legal work and accounting, start with contractors or freelancers, then bring on full-time employees as you grow. 

Step 4: Secure Funding

Hardware startups need money to design, prototype, and manufacture their products. Options for how to fund a startup include bootstrapping with savings, borrowing from friends and family, crowdfunding through platforms like Kickstarter, or pitching to angel investors and venture capital firms. 

Have a clear plan for how much money you need and what you’ll use it for. Investors want to see that you’ve thought through costs for development, manufacturing, marketing, and team growth, plus some proof your idea will work.

Step 5: Develop a Minimum Viable Product (MVP)

Your MVP is the simplest version of your product that solves your customers’ problem. For hardware startups, start with virtual prototypes using 3D design software and simulation tools that can predict real-world performance and catch problems before building the physical product. 

Once your virtual design is solid, move to physical prototypes. The goal isn’t perfection – it’s creating something good enough to show investors and test with users. Get prototypes into users’ hands quickly, gather feedback, and iterate on your design before moving to full production.

Step 6: Build a Scalable Tech Stack

Technology that can grow with you from the start saves headaches down the line. Hardware startups need tools for both product development and business operations: CAD software and simulation tools for design work, plus project management software, communication tools, and data analytics. Cloud-based software is a good place to start – it’s affordable, flexible, and supports remote work.

Step 7: Create a Marketing Strategy

Even great products need solid marketing. Build early buzz by showing behind-the-scenes glimpses of product development on social media and collecting email addresses from interested customers. 

You’ll also need a website. It should clearly explain your solution and why it’s better than existing options, using videos and photos to show your product in action. Once you have an informative website, you can reach out to get tech media coverage – journalists love innovative hardware products.

Step 8: Scale Your Operations

When demand is proven, you can move past how to launch a tech company and start thinking about growth. It’s time to scale up by streamlining production, building supplier relationships, and improving your supply chain. Start with small production runs and gradually increase volume as you learn what works. 

Growing also means expanding your team, improving processes, and possibly raising more funding. Look for ways to automate routine tasks so your team can tackle bigger challenges. But always remember: Scaling is about getting better at what you do while maintaining the quality that made customers love you initially.

Don’t Go It Alone: Get Help Building a Tech Startup

Learning how to start a tech business isn’t always easy, but you don’t have to figure everything out by yourself. There’s a whole community of founders, mentors, and resources ready to help you succeed. Many startups begin with free and low-cost resources like SOLIDWORKS for Startups, which gives qualifying hardware founders free access to professional design and simulation software.

Ready to turn your idea into reality? Learn more about SOLIDWORKS for Startups and join a community of innovators building the next generation of hardware technology.